Pay Per Click (PPC) seems to be the flavour of the moment with South African venture capital firms and I am a little surprised - I thought that the model was pretty mature and wouldn't have presented that many potential opportunities.
InVenfin recently invested in Ad Dynamo and a few months back HBD made a similar investment in another local player. Just find it quite interesting that this is where venture capitalists with quite a good "top-down" view of the industry decide to spend their money... Thoughts?
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