South Africa-based BetTech Gaming (Pty) Ltd was founded in 2009 after years of research and conceptualization by the founders and has since secured a multi million rand investment from 4Di Capital. “We are delighted to have 4Di Capital on board as our long term partner in this project – not only for their ability to provide a capital investment for our software development plans and operational setup but also because they are able to leverage off of their global network to assist in introducing BetTech Gaming and its products to the broader market. We feel that this is where the real long-term value will be added,” says BetTech director Mark Bosman.
BetTech Gaming (Pty) Ltd is focused on developing cutting edge gaming software, with the first product being its sports book package. BetTech is entering the South African market through licensing its sports book software to power upstart brand BET.CO.ZA’s web and mobile interfaces. BET.CO.ZA has the vision to become the premier online and mobile sports betting brand within South Africa and BetTech’s Sport Book software functionality advantages will enable this to happen.
The BetTech Sports Book package will be a fully integrated and certified software platform that will be developed using cutting edge, robust and scalable technology. The system will be a full packaged solution, with all functions managed through one interface, from risk management and reporting to event management and marketing including a unique system focused on affiliate and white label functionality. There will be no need for plug-ins of any kind down the line.
“In my opinion, most of the gaming related software platforms available in South Africa are faced with legacy type issues. They are outdated and are having to regularly redevelop and re-engineer to ensure that they keep abreast of market demand,” says BetTech director Jesse Hemson-Struthers. BetTech is confident that it will be able to work with its development partners in producing cost effective and future-proof products, such as its sports book package, which will fill a definitive gap in the market through being built for today’s punters – with the focus on having flexible and modular betting channels including web, mobile and call centre.
The vision is that once BetTech’s Sports Book software infrastructure is in place, BetTech will leverage off of this South African setup and expand into other rapidly developing sports betting markets such as India, South America and Asia, turning it into a globally relevant, South African company.
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